The Coaching Process

- How It Works


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The "Empowertale” Executive Coaching Program has been developed and refined over 12 years in the fitness, fighting and leadership industries. ​ You will gain high energy for your workday and not in spite of it. For that to happen, Ruben will take you through 3 stages.

Step 0

Before you get started we assess your status quo and create your personal roadmap for success.

Step 1-5

Throughout the program you take each of the evolutionary steps that make you succeed in fitness and business

Step 6

Transfer your newfound power to ‘Lead By Example’. Now you’re ready to put full force into disrupting your industry.

"Ruben always realises how to steer the mind to a place where it's working at its strongest capacity. His analytical approach lets him see how to play into one's own strengths and circumvent or fix weaknesses. He knows how to create the highest mental energy levels. That made him a huge asset in leading the preparations of my professional fight team."

John Kavanagh
Bestselling Author, Coach of UFC Champion Conor McGregor & MMA "Coach of the Year" 2016, 2017

Your Executive Coaching Experience

For your maximum benefit you choose the medium. Videoconference, phone call or in-person in Dublin, Copenhagen and Cologne.

1-to-1 Coaching

By teaming up with Ruben you have a partner who has your back when it counts. In weekly or fortnightly 1-to-1 coaching sessions, you will dive deep into your personal challenges and find unique solutions to master them.  Collaboratively you will implement your individual roadmap to make you the most inspirational leader yet.

Your Online Training Library

Coaching is undoubtedly a powerful process, but it doesn't accompany each step in your everyday life.

To rule out any chance of failure you have access to daily in-depth physical and mental trainings over 7 weeks in total.

These 49 modules will walk you through every step during your fight preparation.

Mental Training

We take you on a journey of self-discovery. Using Ruben's psychological research you will learn which values drive you. Prime your subconscious for success! 

Eliminate your mental blocks! Learning that one’s self-committed path is the right thing to do is a powerful discovery. Heart and soul will be given into a purposeful process.

Fitness Training

Our training shows you exactly how to push your strength to the next level. Ruben reveals the secrets of his physical preparations for fights on the big stage. 

3-4 weekly exercise videos, analysis of your training form and an exact plan of periodisation make you become a fitness expert. Reach a fighter's physique!

Nutrition Principles

After analysing your individual nutrition habits we provide you with your personalized meal structure and quick recipes that give you the right nutrients.

Ultimately you will gain nutrition literacy. Educate and empower yourself to make the best food choices on your own. Become free from constraining yourself and counting calories. Enjoy your path to performance!

Tell Your Own Tale

To achieve your full potential, you must commit and take full ownership of your life as a leader.

By systematically self-assessing your unique way of approaching your goals, you make the newly learned knowledge from the training materials your own. You are writing your very personal manual for success - your Empowertale!

Frequently Asked Questions

My work closes the gap between executive coaching and fitness coaching. 

Too many times have I seen leaders with big ambitions get stubborn about one or the other. But you just can’t fragmentize the body from the mind.

That’s why my daily video lessons show you how to train your body and mind and what to eat, depending on your lifestyle and preferences. In our weekly coaching calls we will channel your new energy to precisely tackle the challenges you’re facing in business.

The personal coaching holds you 100% accountable. 

You will think twice about not doing your workouts or not stepping outside your comfort zone at work, when we have decided that it’s what you need to do and you know I will expect you to have performed in next week’s session.

The self-analysis and journaling that I walk you through in the video library will help you beat any stress, self-doubt and hurdles that you put in your own way.

As an example: Right now you might feel stressed because of all the work tasks that are piling up. But by analyzing yourself you will understand that it is not the situation that decides over your stress, but the way you choose to deal with the situation. 

Or how holocaust survivor and groundbreaking psychologist Victor Frankl put it:

“The last of the human freedoms: to choose one's attitude in any given set of circumstances, to choose one's own way.”

I give you detailed weight training tutorials that are heavily inspired by the strength training that Conor McGregor's Coach John Kavanagh walked me through for my own preparations to get fight-ready.

This means to combine various physical performance attributes. You will apply the underlying training methods to unite muscle strength, endurance, speed, flexibility and coordination in your body.

If this sounds too scary to start out with, or you don’t currently have access to a gym we'll start slowly with bodyweight exercises.

I will only ever let you progress to the next stage once you’re ready. Constant individualized progress is my mantra for you.

Nutrition is the most individualized part of the program. Me telling you that you shouldn’t eat pizza and chips won’t make a difference to your life.

That’s why you keep a journal of your food intake, I analyze it and give you a super specific plan that shows each of the mistakes you’re making in food choice and timing. Then we find the right alternatives that you actually like to eat.

Any action is good!

You want a great body? Pay a trainer $1,000 and you might get it. You want a great body and the laser-focused mindset of a champion? That’s why leaders come to me. 

Probably some of the leaders I work with would eventually achieve their goals without me, just because they are so strong-willed.

However, they would have to use a lot of time, effort and guesswork to find out what I already did. 

It took me years to get the knowledge about body and mind that allowed me to become Germany’s #1 and fight for some of the biggest leagues in the world like Bellator.

It then took me even longer to find out how to keep this fitness up while running a business on a full time basis.

To answer your question, you don’t want a coach if you want to keep getting what you’re already getting. But if you want to take the fast track to reach your health and business goals you might want to pass on some of the open questions of how to get there to someone who has the experience.

Or to put it in Peter Drucker’s words: “Do what you do best and outsource the rest”.

Fair question!

I guarantee that you will significantly raise your energy levels if you take the steps I lay out for you. If not, I’ll give you your money back within the first 14 days.

However, if you do not take the steps, I can also most certainly guarantee you that you will fail.

So far I didn’t have any clients who failed. That’s because, when they hit a ditch, they didn’t shy away from asking for help. I respond quickly to your emails or messages, so that failure is nearly impossible when you keep a beginner's mindset.

Our weekly or fortnightly coaching sessions are 60 minutes long.

The assessment and evolutionary steps are set over 7 weeks minimum. However, most of my clients take around 3 months to work their way through, as each module goes in-depth in 15-45 minute videos + journaling and training.

However, it is really you who decides over the speed you want to progress. After the first walk through the program, which I call the ‘macro-cycle’, I continue to work with many of my clients to make them use their new energy in the most impactful ways possible.

Yes, you can see many of my fights online. I believe that the challenges I overcame in my fights give me a unique insight, how to break through adversity.

The one that works for YOU.

I know, it’s not what you wanted to hear but I’m just being honest. There is so many individual foundations to consider, when building an optimal training and nutrition path, that it really comes down to where you’re at right now and where you want to go.

But don’t worry, all that is taken care of in step 0 when we assess your status quo.

This coaching process isn’t cheap. If you want to achieve outstanding results you need to be willing to commit and invest in yourself. 

I only discuss pricing in our strategy session if we decide that we’re a great fit to work together and conclude that the coaching is indeed the best and fastest way to get you to your long-term goals, way beyond just quickly shedding some weight.


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